As writers we will collapse under the onslaught of competition from AI.

Unless we can figure out what our personal “writer’s USP” is.

In the New York Times, Ezra Klein writes, “A.I. has been designed to cheaply mimic what human beings can do on a computer, but never needs to sleep, never tries to form a union and often outperforms real people on real tasks; of course companies will want to replace human beings with this human-being-replacement machine.”

Countering this comment, Klein offers an encouraging insight: In “What Will Be Scarce?,” Alex Imas, an economist at the University of Chicago, tries to clarify the mistake most A.I. discourse, in his view, makes. “The answer to any question about the future economics of advanced A.I. begins with identifying what becomes scarce,” Imas says.”

In writing, a writer’s USP and fundamental scarcity is what makes their writing distinctly different from that of other writers.

To Writer’s USP, add the additional scarcity factor of what you believe to be the type of AI-produced content that people will NOT want to read.

In business writing, my personal style + my particular process of research approach = my Writer’s USP

I’m working on figuring out the type of AI-produced content people will not want to read.

_ Dennis Mellersh Business Media Journalist & Editor