Great writing that
takes you someplace you
might not expect to go

Those 12 words caught my eye while meandering through the Sunday New York Times (NYT).

The words were the headline above a list of articles from current and past NWT editions that the editors considered worth highlighting.

The headline got me thinking:

How often do we write something that might take the reader someplace that they might not expect to go?

Writing something that matters to us.

Writing that we want people to think about.

Maybe something that could change someone’s life.

__ Dennis Mellersh, Business Media Writer, Journalist, Editor