We have a habit of using the term CREATIVE WRITING
We use it almost exclusively to label fiction writing.
Such as writing novels, short stories, poetry.
This implies that writing non-fiction is not creative work.
And that non-fiction is easier to write than fiction.
We all know this to be patently false.
Writing good prose non-fiction is tough to do well.
The term creative writing also has an aspirational feel to it.
It conjures up a would-be writer with lofty thoughts that need inspiration, spiritual motivation, and seclusion, who writes with no or little thought for financial gain.
Creative writing is a descriptor that we should eliminate as being unnecessary and, worse, misleading.
__ Dennis Mellersh, Content Journalist.