Generally, no, says Lajos Egri, author of The Art of Creative Writing.

“In the arts, there are originators of new slants, new approaches, new surprising twists, but very few artists ever bring forth such original creations as Einstein’s relativity. Originality, like genius, is rare.”

But if true originality is rare, what can a writer strive for in their writing?

Characterization, Egri suggests.

“Living, vibrating human beings are still the secret and magic formula of great and enduring writing.”

Read and study the work of famous writers and you will find that “Their unusual penetration into human character is what has kept their work fresh and alive through centuries.

It’s not because they took a new slant or approach.

Suggestion: Creative writing techniques can often be used in the storytelling aspects of content marketing. I’ll discuss why and how in a future post.

Curated by Dennis Mellersh, Content Journalist.